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宏達電何永生專訪 希望產品生命周期維持6~7個月
Jul 1st 2013, 03:29

【陳俐妏／台北報導】智慧型手機廠商第3季颳起系列機款機海策略，宏達電（2498）除已亮相的hTC Butterfly s外，hTC mini和MAX也將陸續上陣。宏達電行銷長何永生表示，今年下半年產品延續新hTC One相關功能如：Blinkfeed首頁、BloomSound音效、Zoe、Ultrapixels鏡頭，主打精簡(streamline)產品組合，讓產品生命周期最少維持6~7個月。
不過，隨著高階智慧型手機動能逐漸放緩 外資估計，宏達電6月營收恐月減2成 但第2季700億元營收目標仍有望達陣。
 
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宏達電行銷長何永生表示，希望產品平均生命周期可維持6~7個月 資料照片

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